Supporting Rapid Growth and Global Expansion

Since partnering with Dryrobe in 2020, Davies Turner has played a key role in supporting their rapid growth and international expansion. What began as processing 50 orders a day has transformed into managing a complex global supply chain. Through our flexible, scalable, and responsive logistics solutions, we have helped Dryrobe navigate increased demand, expand into new markets, and enhance sustainability initiatives.

Meeting the Challenges of Rapid Growth

When we first started working with Dryrobe, they were handling around 50–80 orders per day. By the end of 2021, this number had surged by 1,200%, requiring significant operational scaling. Our fulfilment expertise ensured seamless order processing and on-time deliveries throughout this growth phase.

Exceptional E-commerce Fulfilment and SLA Performance

Our commitment to excellence in e-commerce fulfilment has been instrumental in Dryrobe’s success. We have consistently exceeded SLA targets, ensuring all orders are processed and delivered on time.

• Peak season performance – From October to Christmas, we managed a 60% surge in orders without affecting lead times.
• 100% on-time SLA performance – Maintained year-round, allowing Dryrobe to meet growing customer expectations.

Expanding into Wholesale Markets

To support Dryrobe’s wholesale expansion, we launched a Trade Portal in 2021, adapting our operations for seamless large-scale B2B transactions. Our expertise in market-specific requirements has helped Dryrobe successfully navigate the complexities of wholesale distribution.

Supporting Charity, Expo & Influencer Shipments

Dryrobe’s business extends beyond traditional retail, with high-profile charity initiatives, event sponsorships, and influencer collaborations—including Olympic partnerships.

• Timely and efficient deliveries for charity and expo projects.
• Seamless logistics for global influencer campaigns.

Sustainability & B Corp Certification

Our partnership extends beyond logistics, aligning with Dryrobe’s commitment to sustainability.

• Sustainable packaging – We supported Dryrobe’s packaging initiatives, contributing to their B Corp certification.
• Supply chain sustainability – Ensuring operations reflect environmental and social values.

Freight Management & Global Logistics Solutions

As Dryrobe expanded internationally, we managed their ocean, rail, and road freight, optimising supply chain efficiency.

• US operations – During Dryrobe’s transition to an American 3PL, we ensured UK-based fulfilment continuity, with the US warehouse set to go live in mid-2025.
• EU expansion – In March 2025, Dryrobe’s fulfilment will transition to our EU warehouse in the Netherlands, improving distribution speed and scalability across Europe.

Results

Our ongoing partnership has delivered significant benefits to Dryrobe, including:

• 1,200% growth in daily order processing.
• 100% on-time SLA performance maintained.
• Seamless handling of 60% peak season demand increases.
• Successful wholesale expansion and Trade Portal launch.
• Support for global sustainability initiatives and B Corp certification.
• Optimised global freight and fulfilment solutions.

Through fast-thinking, adaptable operations and a customer-first approach, Davies Turner continues to support Dryrobe’s international success—delivering flexible, scalable logistics solutions tailored to their evolving needs.